Tucson as a test market

Title
Tucson as a test market
Author
N. A. Nelson
Article Date
December 1963
Article Abstract
Tucson satisfies each of the criteria for a test city. Tucson is a complete market in itself, free from outside influences. But most important... Tucson has proven its worht in actual testing programs.
Language
English
Journal Title
Ariz Rev Bsns and Public Admin
Journal Volume
12
Page Number(s)
8-12
Subject Headings
Object type
Rights
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